About

I’m Oussama, a product designer in Casablanca. I design websites and apps, and build my own products.

Who I am

I'm Elhaidi Oussama, a Product Designer based in Casablanca, Morocco. For the last five years I've worked across UI/UX, design systems, user research and prototyping. Today I'm a Product Designer at Nuitee, a travel technology company, where I run UX audits, user research and competitive analysis, and design flows, high-fidelity interfaces and design-system components in Figma. After my redesign of White Label’s mobile hotel booking flow, conversion increased from 1.1% to 4.09%.

I studied at the École nationale supérieure d'art et de design de Casablanca, then worked at One Click Agency, Digital Partnership Group, where I worked on more than eight SaaS products, and Sekera Group. Along the way I started turning my designs into working prototypes with AI-assisted workflows. Outside work, I built Viral Folder for content research, UX Auditor for Figma and six iOS apps that are live on the App Store.

How I work

  • Understand the problem. I review the product and talk to users before drawing screens.
  • Test a working version. I build prototypes from my Figma designs so people can try the flow before we develop it.
  • Reuse what works. I build shared components so the team can use the same patterns across screens.
  • Check what changed. I use session replays, feedback and conversion data to see where a design still needs work.

What I do

Product design

End-to-end product design: discovery, user flows, wireframes, high-fidelity interface design and prototypes in Figma, for web and mobile products.

UX audits and user research

UX and accessibility audits, user research, usability testing and competitive analysis to find where a product loses people, and concrete recommendations to fix it.

Mobile app design

iOS and mobile app design from idea to App Store, informed by designing and shipping six apps of his own.

Design systems

Building design-system components and UI patterns in Figma that keep products consistent and speed up delivery.

AI-assisted prototyping

Turning Figma designs into working, testable prototypes with AI-assisted workflows (Cursor, Claude Code, Codex), so ideas are validated with real interactions before engineering commits to them.

Experience

  • Product Designer, Nuitee, February 2024 to Present
  • Product Designer, Sekera Group, December 2023 to February 2024
  • Product Designer, Digital Partnership Group, August 2022 to December 2023
  • UI/UX Designer, One Click Agency, June 2021 to July 2022
  • UI/UX Designer (intern), One Click Agency, April 2021 to June 2021

Tools

Figma, FigJam, Framer, Rork, Cursor, Claude Code, Codex, GitHub, Adobe Illustrator, Adobe Photoshop.

Get in touch

I'm open to freelance work and product design opportunities. You can email me at hello.elhaidi@gmail.com. You can also find me on LinkedIn, Dribbble, X and GitHub.

A markdown version of this page is available at /about.md for AI agents and command-line readers.