Elhaidi Oussama
Product Designer Casablanca, Morocco
I’m a product designer in Casablanca with five years of experience. At Nuitee, I work on user research, hotel booking flows and design systems. I work with engineers and test prototypes with users. Outside work, I design and build my own products, including Viral Folder, UX Auditor and iOS apps.
Experience
Nuitee
CurrentProduct Designer
February 2024 to Present
- Conduct UX research with hotel partners, including interviews and feedback analysis to identify needs, pain points and opportunities.
- Run UX audits, competitive analyses and heuristic evaluations to identify friction in user journeys.
- Analyze quantitative and qualitative data through session replays, usability tests and user feedback.
- Develop and maintain a cross-product design system for visual and functional consistency.
- Redesigned White Label’s mobile hotel booking flow. Conversion increased from 1.1% to 4.09% after the redesign.
Sekera Group
Product Designer
December 2023 to February 2024
- Evaluated SECDOJO products for usability, accessibility and interface consistency.
- Proposed actionable recommendations to clarify user journeys and improve the experience.
- Redesigned marketing pages to align with the new product version, improving visual hierarchy and messaging.
Digital Partnership Group
Product Designer
August 2022 to December 2023
- Improved design delivery speed by standardizing the handoff process across more than eight SaaS products.
- Led design from the initial brief through prototypes and engineering handoff.
- Worked with engineers to adapt designs to technical constraints.
One Click Agency
UX/UI Designer
June 2021 to July 2022
- Owned the design process from understanding needs to UX/UI design, prototyping and engineering handoff.
- Worked with engineering on functional, realistic solutions aligned with product constraints.
One Click Agency
UX/UI Designer (intern)
April 2021 to June 2021
- Developed visual identities for e-commerce projects.
- Created visuals for digital marketing campaigns.
Selected projects
White Label
Company work at Nuitee
Designed the marketing site, partner dashboard and hotel booking site. The mobile booking redesign increased conversion from 1.1% to 4.09%.
Viral Folder
Independent product
Designed and built a content research tool for creators to find posts gaining attention on TikTok, Instagram and X.
UX Auditor
Independent Figma plugin
Designed and built a Figma plugin that analyses frames and adds UX findings as sticky notes on the canvas.
BrushFirst
Independent iOS app
Designed and built an iOS app that blocks selected apps until a guided two-minute brushing session is complete. Built in Swift and published on the App Store.
Education
École nationale supérieure d'art et de design de Casablanca
September 2019 to June 2021
DMAD DGD diploma: art history, design and layout fundamentals, art direction, web design
Certifications
- Mobile UX Design: The Beginner’s Guide
- Human-Computer Interaction: The Foundations of UX Design
- User Research – Methods and Best Practices
- Journey Mapping
Skills
UX & Product
User research, user interviews, UX audits, usability testing, heuristic evaluation, journey mapping, information architecture, wireframing, prototyping.
UI & Design systems
Interface design, design systems, components, responsive design, interaction design, visual design, visual consistency.
Tools
Figma, FigJam, Cursor, Claude Code, Codex, GitHub, Adobe Illustrator, Photoshop.
Languages
- English
- Advanced
- French
- Professional proficiency
- Arabic
- Native
Interests
- Artificial intelligence
- Sport
- Chess
- Photography
- Podcasts